The company has made it to its business to offer each child the appropriate piece of clothing. The company markets the brands Pampolina, Check-In, Kanz, Steiff Collection, Döll, d-generation, Lemmi, Miss Sixty, Murphy and Nye, Papermoon and Whoopi. Thus, the KFG offers customers product lines in various genres - from highly fashionable to classical, from premium to mid market up to very commercial product lines.
Each brand keeps its specific identity implemented by an exactly adjusted marketing mixture. Hence, cleverly and authentically arranged brand produc- tions cause the right stimulus for purchasing in important locations.